Alla Prima Westcliffe 2017

The 11th Annual Plein Air Paint-Out & Paint-In

September 20 – 23, 2017

Jump to Registration - Early deadline Sept. 13, 2017

Treat yourself to four brilliant Fall days painting in the delightful Wet Mountain Valley of Colorado. Sweeping scenic views of the magnificent Sangre de Cristo mountains, intimate outdoor scenes, historic architecture and special events await your creativity.

This paint-from-life event includes alla prima painting created from life in the manner of plein air, but not necessarily done outdoors.

Subject matter includes landscapes, as well as figurative and still life. All paintings will be created from life during the event. Historic ranches and special sites will be open for landscape artists. Indoor painting counts in inclement weather!

The event begins Wednesday September 20 and concludes Saturday September 23, 2017 with a judged show and sale, artist’s reception and presentation of awards.

All Prima Westcliffe is again being held during the 11th annual Arts Hullabaloo in Westcliffe on September 23. This fun event highlights arts of all kinds all over town throughout the day. Come and expand your artistic horizons!



Leon Loughridge "Shrine Pass, Late August"

Leon Loughridge "Shrine Pass, Late August"

Leon Loughridge is an extraordinary painter of watercolors, pastels and oils. His work is exhibited nationally and collected by numerous museums including the Denver Art Museum, the Denver Public Library, and the Colorado History Museum. Loughridge was selected to be the featured artist for the 2005 Colorado Mountain Landscape Exhibition and Sale, and his work was on display in the 2015 Coors Western Art Exhibit and Sale.

He owns Dry Creek Art Press ( where he utilizes his printmaking skills to make reduction woodblocks, etchings and limited edition books, hand-printed on a 1920 Vandercook Flatbed Letterpress.




  • Best of Show:  $750 cash
  • First Place:  $400 cash
  • Second Place:  $300 cash
  • Third Place:  $200 cash
  • Dusk/Nocturne:  $100 cash
  • Wet Mountain Valley Saddle Club:  Selected t-shirt image, free t-shirt, $100 cash

Plus merchandise awards - we’re very appreciative of our sponsors!

Three Honorable Mention merchandise awards:

Three Novice merchandise awards:

Novice is defined as any artist new to plein air painting within the past two years.

Plus randomly drawn “door prizes” for artists from:



Early Registration Fee $35 (post-marked by September 1, 2017). Late registration fee $45 (after Sept. 1). Please send checks to:

Sangres Art Guild
PO Box 205
Westcliffe, CO 81252

with your name, address, and email address – note it’s for APW.

Online Registration: By clicking Add to Cart you will be taken to a secure site where you can pay by credit card (MC, Visa, Discover, AMEX) or by Paypal.

If you experience any problems registering online, please email

Late registration Fee $45 after September 13 or the day you get your canvases, paper, or boards stamped on-site.  Cash, check, and credit cards accepted (MC, Visa, Discover, AMEX).


Wednesday, September 20:

  • 8:00 a.m. — Registration & canvas-stamping begins at Greenstone Artworks, 100 Main (by the grocery store) and continues all day.  Breakfast goodies and coffee/tea available. Paint anywhere in the Wet Mountain Valley. Gallery closes at 5:00 p.m.
  • 5:15 p.m. — FREE DINNER at the Valley Strong Community Dinner, in front of Greenstone Artworks. We’ve reserved 40 places (5 tables) for our artists. Pulled pork, rolls and freshly baked cookies, as well as tableware and side dishes will be provided.  Let us know if you want a vegetarian option.
  • 7:00 p.m.-ish  – Bohemian Night after the free dinner in the Greenstone Artworks classroom. BYO wine, art talk and an art movie.

Thursday, September 21:

  • 8:00 a.m. — Registration and canvas-stamping continues throughout the day at Greenstone Artworks, 100 Main (by the grocery store). Gallery closes at 5:00 p.m.
  • Paint anywhere in the valley
  • 8:00 a.m. – Noon — Optional paint on your own at the Proctor Ranch at 81 CR 191.
  • 7:00 p.m. Pizza night at Tony’s.  SAG buys the appetizers, you provide the camaraderie!

Friday, September 22:

  • 8:00 a.m. — Registration and canvas-stamping continues throughout the day at Greenstone Artworks, 100 Main (by the grocery store). Gallery closes at 5:00 p.m.
  • Paint anywhere in the valley.
  • 1:00 p.m. or so at the Rodeo grounds – Models & horses in conjunction with Wet Mountain Valley Saddle Club
  • 5:00 – 7:00 p.m. — Artist’s Reception Brookwood Gallery Atelier Show.  A 50-year retrospective of works by students of Gerald Merfeld’s Atelier.
  • 7:30 p.m. — Optional Ten-Minute-Play Competition at Westcliffe Center for the Performing Arts at the historic Jones Theater. The WCPA’s sixteenth play competition is dedicated to showcasing new works by playwrights and promises an enjoyable evening of variety. $2 discount to registered APW artists.
  • 9:00 p.m. — International Dark Skies Star Party at the Smokey Jack Observatory at Westcliffe’s “The Bluff” events area.

 Saturday, September 23:

  • 8:00 to 10:00 a.m. — Deadline for competition entries — NO EXCEPTIONS — at 3rd Street Gallery (NOT at Greenstone Artworks).
  • 10:00 a.m. – Arts Hullabaloo parade starts. “Steam Punk” theme this year (optional). $200 in awards:  $50 each for “Best Female Costume” “Best Male Costume” “Best Group” and “Best 4-legged entry.” Artists should bring parade clothing and walk in the parade. That’s optional, of course, but we hope you’ll consider making this 11th Annual Arts Hullabaloo parade better than ever!
  • 10:00 a.m. – 4:00 p.m. — Artists paint and sell (commission-free) in Jess Price Park during Arts Hullabaloo. Vendor application (free).
  • 4:00 to 6:00 p.m. — Artists’ Reception, Award Ceremony (5:00 p.m.) and Sale.  ”The Arkansas Dixieland Band” will perform from 4-5 pm.  Free appetizers, wine and other drink. Door prizes for registered artists present at the reception. Invite your friends and clients!

Rules For The Alla Prima Competition

  • Alla Prima for this event is defined as a painting of an outdoor or indoor scene done entirely on location. Use of photographic references is not allowed, except during the Wet Mountain Valley Saddle Club paint-out.
  • All paintings entered must be 2 dimensional and completed during the event dates; all traditional mediums are accepted.
  • Blank painting surfaces must be stamped at Greenstone Artworks (see maps below) prior to painting during the event. The gallery will be open at 8:00 a.m. each morning for registration and coffee/tea/goodies for artists.
  • Artists can paint anywhere in Custer County and the Wet Mountain Valley during the event and/or their own indoor or outdoor set.
  • Artists are strongly encouraged to paint in Jess Price Park on Saturday during Arts Hullabaloo. All sales by artists on Saturday in the park are commission-free and can be any kind of art the artist wants to offer for sale. Sales and sales tax must be handled by the artist. Artists can paint and sell off their easels or set up their own display booth. Booth fee is free to Alla Prima Westcliffe registered artists. Vendor application.
  • Artwork for the main show MUST BE FRAMED (per Gallery Criteria; no gallery-wrapped or un-framed canvases – wet paint smudges the walls) and brought to the 3rd Street Gallery ready to hang by 10:00 a.m. on Saturday, September 23.  NO EXCEPTIONS!  Late deliveries result in forfeit of registration fee.
  • The back of the painting must be visibly stamped by SAG and marked with the artist’s name, title and medium.
  • Limit 3 entries per artist.
  • Limit 400 square inches per piece, outside dimensions of frame (example: 16″x20″ = 320 *or* limit 700 square inches aggregate total if any one piece is over 400 (example one 20″x30″ = 600 + one 5″x7″ = 35 + one 7″x9″ = 63; aggregate total = 600 + 35 + 63 = 698  Size limit refers to external frame dimensions.
  • Artists’ Reception and Show opening Saturday, September 23, 4:00 – 6:00 p.m., with awards ceremony at 5:00 p.m.  Public welcome!  Invite your clients, too!
  • Commission for all Sales is 30% for SAG members, 40% for non-SAG members.  You can join the guild during the event for the lower commission.
  • Entrants must sign waivers of liability for the show. SAG assumes no liability for the paintings, however we will make our best effort to assure the security of the artwork once it is at the show.
  • Entrants and their guests assume all liability for their presence and conduct on private property during the event.  Please respect property owner’s rights.  Do not trespass.
  • Artists agree to the use of their images and images of their artwork for the limited purpose of promotional activities of the Sangres Art Guild.
  • Unsold artwork must be removed by the artist or his/her representative on Sunday or Monday, October 29 or 30, *or* can be withdrawn after the artists reception by artists unable to leave their painting(s) for the full show. Buyers may remove the artwork with purchase.
  • Artists must be 18 years or older to participate in the show.

Accommodations And Info About The Area

Suggestions For Artists

See Cliff Austin’s “Checklist for a Wet Painting Session

Sangres Art Guild reserves the right to change or update these criteria at any time.

Westcliffe Regional Map
Westcliffe Regional Map
Map to 3rd Street Gallery

Map to Greenstone Artworks